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This domain had the following in the site, "If you are working mostly with public bus and light rail operations, go to this page." We observed that the web site stated " If you are working mostly with public transport operations, go to this page." It also stated " Demand Response School Transport. If you are working with demand response transport, including school transport, go to this page. If you are working with rail transport, go to this page. Ticket sales on all channels. Can efficient control centre operations lead to savings? Reacting to." The header had public transport authority as the highest ranking keyword. It was followed by school transport, regional transport authority, and transport operators which isn't as ranked as highly as public transport authority. The next words the site uses is demand response.